Sending Wawr Pwr Love to Liz Wawrzonek

Posted on 2 CommentsPosted in Personal

Today, Lizbeth Wawrzonek is having brain surgery. BRAIN SURGERY. If you read no further, please take 10 seconds to put some positive energy, healing vibes, and #WawrPwr into the universe for Liz.

I was virtually introduced to Liz in March of this year by our mutual friend Arik in March of this year. Soon after, we met IRL at Five Watt. I was instantly inspired by her—she was so intentional, present, mindful, gracious—and smart as a whip, too. We kept in touch via email/Twitter/FB, I sent a potential project her way for a rebrand for a local university, etc. And when the COCO team asked me to speak for Startup Week, I instantly thought of Liz and her brand strategy work with startups, and asked her to co-present with me. She accepted enthusiastically, and I was excited about the opportunity to work with her.

We met a couple of times to talk through our game plan, and kept in touch over email throughout. As the day approached, we developed some final milestones to get us to the day. One of those things was for Liz to finalize her portion of the day’s presentation, and send to me for my additions. Pretty straightforward.

Then, on Labor Day, I got a phone call from Liz while the SO and I were at the State Fair. She was sorry that she hadn’t sent the presentation yet. That it had been a whirlwind of a weekend. And that they had discovered she had a brain tumor. Stunned, I could barely muster a response. “It’s okay,” I said. “Don’t worry about anything,” I said. “I’ll take care of it, give this no further thought,” I told her. “Let me know if I can do anything,” I offered. (Duh, you idiot, of course she’s not going to give our stupid marketing presentation a further thought, SHE HAS A TUMOR IN HER HEAD. And no you can’t do anything unless you are a surgeon or a miracle worker. I’m neither, in case that’s not obvious.)

Just as she was on the day we met, Liz was calm and thoughtful on that phone call. Almost eerily so—if only because that level of self-possession is such a rarity. Her friends started a Slack team for her, where she’d occasionally provide updates on her progress, and everyone would send healing, loving vibes. Her updates were so positive; it was as if she was counseling her friends as much as they/we were trying to support her. She initiated a Periscope meet-up to not just provide updates on her status, but to create space for everyone to share in the positive energy she was still radiating, and for everyone to experience the collective impact of that digital gathering.

As an outsider looking in, on the periphery of a horrifying health event-turned explosion of positivity and light in the world—I can’t help but be awed by the strength displayed by this woman and the love surrounding her by so many people.

Sending you all the positive juju I can understand and generate today, Liz.


For the Love of Podcasts

Posted on 2 CommentsPosted in Digital, Life+Work, Personal

~7-9 years ago

In 2007, I produced and sometimes co-hosted Refurb Radio, a podcast about the secondary IT hardware market. I worked for Vibrant Technologies at the time, and my boss Corey was a doer and a dreamer. He loved to dream up fun new ways we could get the word out about the biz, and Refurb Radio was just one of those ways. (You can hear my intro and cringe-worthy cohosting effort in an interview with Kristine Harper, IBM Mainframe developer, here.)
If my memory serves, producing Refurb Radio was really my first foray into the world of podcasts—aside from the limited free audio releases of the The Ricky Gervais Show back in ~2006.  It felt experimental, and listening to podcasts thus never really cemented itself as a thing I’d carve out time for in my day-to-day life. Since then, I’ve been an occasional guest (audio missing, wah wah) and a sporadic listener to various shows.

~1 year ago

That is, until Serial came along. In case you’ve been living under a rock, Serial is from the creators of This American Life, and is a Peabody-winning nonfiction story about the murder of Hae Min Lee, an 18 year-old student, and the imprisonment of her ex boyfriend, Adnan Syed. My feelings about Adnan’s story are loaded enough to warrant their own post, but in short, the most horrifying issue for me was the blatant corruption and lack of due process our criminal system. Adnan, guilty or not, did not get a fair trial—and I believe corruption and prejudice are to blame, in addition to an absolutely insane defense attorney who should not have been allowed to practice (and as such, was disbarred just two years after Adnan’s trial). The good news is, the appeal process seems to be moving along, albeit slowly because government, you know? (If you’re interested in getting into all the minutiae, check out Undisclosed and Reddit.)
Listening to Serial allowed me to find the pockets in my routine that were otherwise silent, or filled by public radio or Spotify playlists. And while I’m still a frequent MPR listener and member and premium Spotify subscriber, I’ve found that spending drive time and laundry folding hours (the worst!) listening to podcasts helps me feel informed, and entertained, and inspired in a way that wasn’t happening before. Particularly in the morning—hitting play on a businessy podcast (like some of the ones below) while I’m getting ready for the day helps kickstart my synapses and gets me motivated to have a productive day.


I’ll stop rambling now, and get to the goods. Following are some of my & some of my pals fav podcasts, sorted by mood.

When you need brain food:
  • StartUp Podcast (start from the beginning)
  • The Tim Ferriss Show (start with the Naval Ravikant interview from August 18 … this one’s a little bro-ey but I love the recurring questions and interviewees)
  • Planet Money (start with #652 The Hydrox Resurrection)
When you’re bingey and want to be pissed at the justice system:
When you’re curious:
When you have 15 minutes:
When you want to be inspired:
When you want to laugh:
Honorable mentions from people I respect
Full disclosure: some of these came from 1-on-1 convos, and some came from Meghan Wilker’s treasure trove of a Facebook post asking her network for recommendations. That post is totally public and has way more than what I’m listing below or above, so head over and see what people have to say.
Go forth and podcast.

Oh, hi!

Posted on Leave a commentPosted in Personal

I think I’ve had as many blogs as I’ve had boyfriends in my life. The relationships last similar lengths. And in both cases, I’ve put in a good amount of effort until, ultimately, things just didn’t work out.

But I’m back, baby. I’ve got things to say and I need a place to say them. Plus, I think the current SO is a keeper, so the blog must be too, yeah?

Someone once told me that in order to write, I needed to be sure I had a pen and notebook I loved. I think the same is true here, from a design standpoint, so I’ll be making some more updates and modifications as I go along.

Come back soon to read some babble about this stuff and more:

  • Simple living
  • Intentionality
  • Feminism
  • Podcasts
  • Travel
  • #chuglife
  • Solopreneurship
  • Conferences and events
  • Coworking
  • Tech
  • Books
  • Vulnerability
  • Life, baby

See you soon!




My Finite Place

Posted on Leave a commentPosted in Life+Work, Personal

I found this in my inbox, waiting for something to be done with it. It was part of a larger piece, but this is the only nugget I thought worth sharing.

While I’ve often been told that I am more self-aware than “average,” I think that awareness has less to do with being secure or knowledgeable, and more to do with my awareness of the world around me and gaining a more finite understanding of my finite place in it.

A whole year! (And 13 days.)

Posted on 3 CommentsPosted in Entrepreneurship, Life+Work, Personal

Well, my friends—this feels like a milestone. Of course, consistent with the theme of the past 12 months (and 13 days)—I’m reluctant to call it as much, or to take credit. Call me Minnesotan. Whatever the reason, I think remaining humble is key to being accessible and approachable for others (particularly those also interested in forging their own paths)—as well as for keeping the little pilot light burning in your belly, ready to ignite and conquer at a moment’s notice.

Thanks for allowing me. Now, onto the good stuff. When I spoke at WordUp Mpls a few months ago, I shared a few things I’ve learned this year. Here are a few:

  • You can’t wait for everything to be perfect before you move forward. If I had, I would’ve let the fact that I didn’t have a business plan (still don’t) or a sketched-out customer pipeline (still don’t) or a fancy logo or business marketing plan (still don’t) in place, deter me from starting my own thing—from starting. You just have to start.
  • You should trust your gut, more than ever. Nobody’s perfect, but I’ve had a few less-than-ideal situations in the past 12 months that could have been prevented, had I trusted my gut about the people and the projects. If you have a bad feeling about someone or something, run. Or if you have a good feeling, but can’t necessarily prove it’ll be a success, jump anyway. Give it a shot. What do you have to lose?
  • Do not show your freakin’ clients your freakin’ dirty laundry. I have one million examples of this, and have been guilty of it myself, on occasion. In short: your clients hire you to do your thing. They likely do not want to learn the intricacies and complications, and they definitely don’t have time to waste. When in doubt, keep it to yourself.

Most of all, though—and this is true whether you want to work for yourself or anyone else—nurture your network. 99.99% of my business this year (that’s a real stat! Okay, maybe not.) have come from people I know, or people who know people I know, and that’s what it’s all about. The same has been true in my career, for getting interviews, and landing gigs. If you do nothing else proactively in 2015, do this: Say yes to coffees and lunches and happy hours. Go to the networking event, even on the coldest of nights, for the presenter you’ve seen ten times. Stretch your limits, meet new people, and catch up with the ones you already know.

I have so many people to thank, and will forever and always forget people when making lists like these (please don’t be offended!), but here are a few on my mind and heart (in no particular order):

  • Lisa and Lauren – For being good listeners and cheerleaders. Cafe Maude, anyone?
  • Justin – For being a reliable sounding board and truth-teller, and for the accountability and perspective that can only come from someone at a similar stage in their solodom path.
  • My awesome clients – Maggi with the Minnesota Food Charter, Kate with Nonprofits Assistance Fund, and Mary Beth at Be The Match, to name a few. Thank you for believing in me, trusting me with your ever-important work, and for allowing for some fun in the process.
  • Jen and Chuck – For collaborations, encouragement, and support. (That lunch at Lucky’s was a turning point for me.)
  • Joan – For helping me land my first contract, and for teaching me more in the past five(ish) years than I ever could’ve understood back at Second Harvest.
  • Judy, Charles, and Eric – For the mentorship and friendship over time—I’ve learned so much from each of you, and respect you more than you can know.
  • H and B and LFor not thinking I’m an a**hole, despite my extreme T. For being supportive, for doing incredible work in the world, and for making me proud to have worked with you and to know you. (And for keeping me humble—don’t tell anyone I was not at all qualified to be your “boss”… You’re all far too brilliant.)
  • Don – Not only for your partnership and love in life, but for the context and insight that comes with having done similar work in the past. The original “Going Solo” and “Jump!” events helped me rationalize the possibility, and to make it so.
  • MIMA Boardies – Current and Former – Lauren, for bringing me on board. Jamie, for being a hilarious and genius PIC. Arik, for helping us… ahem…”professionalize.” Kat, for believing in me, and for the good talks over good drinks. And the rest of you silly geese—for the fun, and for being a part of something, and allowing me to be a part of it, too.
  • My parents – Because, duh. Most of the time, you believe in me more than is reasonable. Thank you for being my biggest fans, and for always trusting me to do what I think is best. I’m confident and well-equipped, thanks to your support and the examples you’ve set. I love you.
  • NoraFor the humor and camaraderie on the MIMA board, for sure. But more than anything—for the grace with which you’ve handled life’s most difficult and horrifying events, and for the example you’ve set of a beautiful spirit and committed friend. I look up to you so very much, and my life is better with you in it.
  • Davis and Bjorn – For recent partnerships, but even more so for the counsel and support along the way.
  • Dawn Marie – For the partnership as colleagues, and the support and encouragement as friends. You’re the F to my T (there’s probably a euphemism there) and I miss seeing your face every day.

One year, 13 days. 378 days. 54 weeks. 9,072 hours. The clock is ticking. Harvest is waiting for me to work on some billable projects. And I, my friends, have to get going to create another great year.

Thank you all. For everything.


A response to a response to a new take on The Busy Trap.

Posted on Leave a commentPosted in Entrepreneurship, Life+Work, Personal

Since originally reading The Busy Trap, I’ve tried to avoid using “busy” as a keyword in a standard response to someone’s inquiry into my well-being (which of course, as a human, I often fail at). I’ve also tried to stop thinking about having a consistent stream of opportunities for work and fun as things that happen to me and instead as things I create and embrace to build a fulfilling life for myself.

And now that I’m “running my own business” (and by that I mean—doing work I know how to do, and figuring the rest out along the way), I’m getting even more “pick your brain?” and “catch up?” coffee or drink requests than I was before. Admittedly, it’s been hard for me to justify which meetings to take and which to politely decline, because the reality is that I earn a living by the minutes I can commit to client work. It’s a pickle, because my time, like everyone else’s, is precious…but also because I’m a full-blown E and I legitimately love these meet-up opportunities.

Last week at CoCo’s first unlea(she)d event, Nancy Lyons said something that resonated with me. She suggested that we, as people in this pickle (my word, not hers), should always take that coffee because not one of us got to where we are by ourselves. I will always attribute much of my opportunities and success to the people I’ve met, the network I’ve built. To those I now call friends, colleagues, former bosses, even acquaintances. To people who’ve made time for coffee or a drink with me.

Yes, you’re probably busy. And yes, sometimes it might feel like you’re trapped, and that you’re not in control. But remember:

The present hysteria is not a necessary or inevitable condition of life; it’s something we’ve chosen, if only by our acquiescence to it. – The ‘Busy’ Trap, Tim Kreider

And remember the people who’ve made time for you.

(Thanks to Greg Swan for putting this new piece on my radar.)

“Oh, sh*t” moments.

Posted on Leave a commentPosted in Entrepreneurship, Life+Work, Personal
Illustrated by Yiying Lu.
Credit: Hyperbole and a Half
Credit: Hyperbole and a Half. Go visit. Now.

Sometimes, running your own business is really scary.

If you know me, you know I talk a lot about the importance of transparency and openness—especially in the entrepreneurial community, and even more so among other women business owners—we don’t do each other or ourselves any justice by pretending we’ve got it all figured out. That our business growth strategy is developed and the perfect resources are firmly in place. That we’re infallible and mighty.

I’ve already had some considerable “Oh, shit” moments in my first 87 days of solodom, and I’m pretty sure they’re just going to keep coming. Moments of:

  • “Oh, shit. What if I lose this client and don’t have anything else in the hopper?”
  • “Oh, shit. Am I really qualified to be doing this? There have to be people more experienced/more creative/better.”
  • “Oh, shit. Am I supposed to be paying attention to cash flow and lead generation and thought leadership and agghhh?!”

We’ve all had people tell us: “Don’t stress. Everyone else is faking it, too.” Which I believe to be half true. The reality is, no one is completely faking it, or they/we wouldn’t have any clients. But the important thing to remember is that everyone—yes, everyone—has had self doubt, crappy days, feelings of inferiority, bad luck, uncompromising humanness. (Unless he or she is a conceited, ignorant arse, in which case, you’re the arse for comparing yourself to him or her anyway.)

For me, yesterday was an “Oh, shit” day, almost in its entirety. Today’s quite different—full of positivity, hope, promise, and small wins that qualify as some solid emotional redemption. Enough to keep going for another day.

So here’s to more wins and less “Oh, shit” moments, and sharing them all with each other as openly and as bravely as we can, in the spirit of creating the supportive, empowering and productive community of which we all want to be part.

Things that matter.

Posted on Leave a commentPosted in Life+Work, Personal

I’ve been thinking a lot lately about doing things that matter. Spending time on things that matter.

Having conversations about—
Helping businesses that—
Meeting people who care about things that—

We spend so much time spinning our wheels. Selling things. Making people believe  something different about us and our capabilities than is actually the truth. And in the process, we tend to alienate each other. Our daily interactions become superficial, meaningless. And we wonder why we’re left feeling unfulfilled.

I’ve noticed, lately, a substantial, material reaction in my brain when performing off-screen activities—especially those which stimulate other senses to a large extent. It happens while raking the yard and the brisk fall air chills my skin, and the dirt and leaf crumbs find their way under my sleeves. And it happens while cooking, feeling the texture of the veggies against the board, or clenching a smoking match between my teeth to fight the burn of the onion air.

How might you rearrange your life to do more things that really  matter?



Posted on Leave a commentPosted in Personal, Travel

Mere words can’t quite express the altogether grateful and humbled high I’m still feeling after a few days back in the States. Travel always changes my perspective on home—but this trip can’t be categorized as simply as “travel.” It was a grand adventure, filled with experiences both grounding and uplifting, humbling and empowering, exciting and maddening. We met friendly, helpful, inspiring people who all changed the course of our trip for the better. We visited some of the most beautiful places in the world—places so many dream of visiting and may never have the chance. For all of that and more, I’m grateful: to Weber Shandwick for allowing me so much time off in the first couple months of employment; to friends and family for the recommendations and encouragement; to my parents and to God for affording me such a rich and blessed life. And more, I’m humbled by so many things: by the size, grandeur and remarkable beauty of the places and people in this world; by all of the things I have yet to learn or understand; and also by pain…despite the beauty and adventure we were experiencing, several friends here at home were enduring their most painful days, losing some of the most important people in their lives to some of the ugliest and most brutal diseases. I wish there were a way to bottle up these feelings for use in the future…an easier way to remember to appreciate the beauty and the pain of the world in order to more fully experience love and loss in our daily lives. Maybe the answer is to have adventures more often. That sounds just fine to me.